Music for product demos
The demo is the argument. The music is the room it happens in.
Keep the top end clear
Voice-over sits in the upper mids. A bright arpeggio or a busy hi-hat fights it on laptop speakers.
Ask for soft keys or a muted pluck, and leave the high end for narration and interface sounds.
Ninety seconds is a shape, not a length
Most demos follow the same arc: problem, product, result. Ask for a track that can sit under all three without a drop that lands in the wrong place.
Generate one long take and cut it, rather than three short takes that will not match.
End where the call to action starts
Ask for a resolved ending, not a fade. The last ten seconds usually carry the pricing or the sign-up button.
If the demo loops on a landing page, use the loopable version instead of letting the file fade to silence.
Checklist
Instrumental, mid-range friendly.
One take, cut to the edit.
Resolved ending, or a dedicated loop version.
Commercial licence if the demo is public.
Related
Product film demo · How to write the brief
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