Music for a 60-second reel
A reel is a hook, a middle and a loop point — not a song with the intro cut off.
Start with the cut, not the track
Decide the edit first: three beats at the start, the product at second five, the call to action at fifty.
Then brief the music to that shape. Asking for a mood and hoping it fits is how people end up regenerating three times.
Put the hook in the first three seconds
On an endless scroll, the opening is the whole audition. Ask for an opening that starts on the downbeat instead of a slow build.
A single strong texture — a pluck, a kick, a vocal phrase — beats a busy arrangement that only makes sense after eight bars.
Make it loop
If the video repeats, generate the loopable version and let the platform repeat the file. An ordinary fade produces a gap on every pass.
Keep the last bar clear of fills and crashes so the seam is quiet.
Checklist
Sixty seconds, hook in the first three.
Loopable if the platform repeats it.
No long intro, no fade-out in the middle of the cut.
Related
Short video bed demo · What makes a loop work
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